The AI-NURECC Initiative event in Campobasso was all about participatory processes and bottom-up approaches that can stimulate and reinforce a shared sense of ownership of the EUSAIR. Focusing on the multilevel governance approach and some of its declinations at territorial level, the event promoted a stronger role of of Adriatic-Ionian local and regional authorities in both the macro-regional strategy and the EU, also by means of a deeper cooperation between EU and non-EU members. It was held on 4-5 November, 2019 in Campobasso (Molise, Italy).